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HOM and materials quality

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HOM specializes in modal, a natural fiber which is made from wood cellulose. Its properties make it particularly suitable for men’s underwear. Soft to the touch, it blends well with cotton and really holds its color, even after numerous washes. The material is breathable, light and antibacterial.


Our exclusive material made from cotton, modal and elastane is used in the HO1 and Classic lines. It’s knitted in our own factories in Austria, and is proof of our expertise. The cotton-modal blend provides the upmost comfort, making these products best-sellers from the HOM brand.


Another of our main fabrics is the polyamide microfiber, which seduces our customers by its lightness, softness  against the skin and its bold colors and prints. The Plume line is a must-have, offering the lightest material on
the market at 70gsm, or rather, the weight of a feather! Unlike polyester, polyamide’s premium fibers expel moisture on the surface, avoiding a moist feeling on the skin and regulates odors.


The materials used in HOM’s collection all carry the OEKO-TEX® ecological standard label, that are tested for harmful substances and comply with REACH regulation. We carefully develop our fabric either in our own factory or with high-quality European manufacturers. Our prints – which are the HOM’s signature style – are developed exclusively for the brand by our stylists in collaboration with French and Italian artists.